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MARCH 11, 2011 Social Media and Ethics: An Interview with B2B Editor Maureen Alley
Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? want people to know there is a person behind RD+B who they can connect with.
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OCTOBER 8, 2010 Nine Keys to a Robust Editorial Career in Social Media
Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book. One accessible and inspiring model is A Brief Guide to World Domination , a personal manifesto by blogger Chris Guillebeau. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well.
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JULY 22, 2011 Does Danger Lurk in the Language of Social Media?
That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. Replying to a journalism student who had written to ask how he had built his personal brand, Weingarten offered a scathing but eloquently funny response: “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot.
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DECEMBER 10, 2010 Do You Need a Personal Ethics Statement?
As she reports, each of them has included a personal ethics statement on an “about me” page. Building a page devoted to those disclosures helps ensure visibility. But in practice, how important are such statements to building a reader’s trust? Personal ethics statements do no harm, and can do much good. In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? Gahran recommends this approach to others. To me, at least, it’s an appealing theory.
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SEPTEMBER 15, 2011 Facebook Subscriptions: Overdrive for Journalists?
And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons. By liking someone’s page, a facebook user could follow that person without being a Facebook friend, and the page owner could have an unlimited number of followers. Related posts: Be Yourself.
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SEPTEMBER 22, 2010 Managing Your Career in the Social Media Era: Sources
Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” Future of news: Insider Dave Morgan touts new media. What Would Google Do? by Jeff Jarvis. Crush It!
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B2B MEMES Start-Up Briefing Media Ltd. Blends Old with New
| THURSDAY, SEPTEMBER 9, 2010
Hundreds of hours of work goes into building
our content sets to ensure that the very best information is sorted and categorized. Will that person
typically create content as well, or just curate and commission it? Is there a significant element of personalization
or social input in the technology? At the moment no, but as we tag content and build
user demographics, the system provides a lot of possibilities for personalization
. Rory Brown. This makes UK-based Briefing Media Ltd. They expect to unveil the first in a series of niche B2B sites later this month. MORE >>
B2B MEMES 5 Things I Learned from Self-Publishing
| TUESDAY, JANUARY 31, 2012
Once you accept that you won’t make much money, you’re free to enjoy all the other rewards of self-publishing—the satisfaction of building
something substantial of your own, the technical knowledge you gain, the benefit to your brand, the value you share with your readers, and much more. d be the first person
to suggest that if you have the slightest interest in self-publishing, you should do it. If nothing else, self-publishing is a learning experience. You learn not just about the process, but yourself. Some of what I learned I knew already, some surprised me. Focus on shipping. MORE >>
B2B MEMES Is Advertising in New Media Doomed?
| WEDNESDAY, SEPTEMBER 26, 2012
If you say instead that they help websites and advertisers deliver personalized
information that you want, it’s more acceptable. As Jeff Jarvis said in response to Laporte, “media needs to build
a relationship with people, but that relationship requires knowing you, and knowing something about you, and being able to act positively on that” (58:19). For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. This was a topic raised in last week’s episode of This Week in Google. Photo by Chris Wheal. MORE >>
B2B MEMES Will the Web Have A Past?
| FRIDAY, SEPTEMBER 24, 2010
once worked for such a corporation, and to my dismay, though for no doubt perfectly valid reasons, it recently zapped the pioneering Web site I cofounded and spent years building
. And I don’t know about you, but personally
, I have my chisel in hand, and am off to find a nice slab of granite for next week’s post. Photo by Jennifer Dickert. Though Wired has declared it dead , I think the Web has a future. m not so sure it will have a past. I know, Jeff, we’re all aging, but do you have to remind us so remorselessly?) Unless you happen to have the key that opens them. MORE >>
B2B MEMES Journalists as Buzzword Killers
| TUESDAY, JULY 13, 2010
As Sherk acknowledges, he is building
upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. It might not be practical to personally
review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. Here are the top 12 offenders: leader. leading. unique. great. solution. largest. innovative. innovator. exclusive. MORE >>
- Is Advertising in New Media Doomed? B2B MEMES | WEDNESDAY, SEPTEMBER 26, 2012
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