B2B Marketing Traction

MARCH 20, 2015

Build it and they will come! Next, create a marketing persona for each type of person who will buy your product. Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. the buyer persona for each type of buyer.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you! It’s sad for someone who has to follow and not lead.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2015

If you don’t have a CRM system that you use now, and you understand the benefits of building your LinkedIn presence, using LinkedIn’s contact information features might be a good idea. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.”

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 11, 2011

Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level. Because people buy from people they like, not from computers. Photo from Flickr Some rights reserved by PinkMoose.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level. Because people buy from people they like, not from computers. Photo from Flickr Some rights reserved by PinkMoose.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? Build a relationship with your customers? Educate your customers about your products and services? Add value for your readers by providing business how-to’s? Know how your audience reads email.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

NOVEMBER 12, 2010

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. It happens all the time. We also realized that sending the registration confirmation via snail mail was limiting.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? Relationship-Building. Don’t start a blog if you don’t like to write or don’t have the time – hire someone who does. Do you have an in-house graphic designer? Are you great in front of a crowd?

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

OCTOBER 28, 2009

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. I went to the Pepperdine Business School as well! “I

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2013

Use this to educate potential buyers and build demand. “Coming soon,” “save the date,” and other teasers start to build anticipation. Month 6 – Create positioning content in your new space. Month 5 – Continue to educate and create demand. Month 1 – Do something unusual in your space.

Product 100

Product Social Media Advertising Agencies Planning 100

B2B Marketing Traction

APRIL 9, 2013

With LinkedIn you can build your personal profile and begin connecting with colleagues. You don’t have to do it all. For B2B marketers, this is often LinkedIn. And, even with the one platform, there are various levels of activity. You can also create a company page on LinkedIn, which few B2B marketers have done.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100