Anything Goes Marketing

NOVEMBER 29, 2006

At the very least you can ask for an email address so you can send them some personalized information. What better way to get opt-in email addresses? Perhaps point them to a new resource on your site or to a blog article. The possibilities with chat are endless for B2B lead generation.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

JULY 27, 2006

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Blogs can be more creative and personal. A even better one is "Are you staying late at night fixing your customer data?"

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

APRIL 21, 2010

When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? That’s OK but those little things can build loyalty. The result is the appearance of a company that is bold and transparent and has a growing customer community.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

JULY 4, 2010

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Seasons change. People change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. You should also include a link for them to update their email subscriptions and their profile.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcasts allow you to provide content that is easier to digest for a busy executive who doesn't have time to read a full case study, in a creative format that allows you to generate a more personal experience and all at a relatively low cost. Think of it as starting a conversation with your customers or prospects. Why would you do this?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 14, 2006

Lets face it, Mel Gibson is a big douche bag but like any Hollywood actor, he can lie through his teeth and build up his image once again. If you claim that you "acted like a person completely out of control" and "said things that I do not believe to be true" then show us that you're not full of it. How can he and others do this?

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 15, 2009

EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. The tweets below focus mostly on the session held by Tony Jaros from SiriusDecisions and some additional tweets from the Omniture session who use much of what SiriusDecisions preaches. Brilliant stuff, @Omniture.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. You almost feel like a celebrity because your the only one of your friends or family that are getting personalized message on a humongous billboard. It made you stick out.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100