Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Valasys

AUGUST 29, 2023

To give each account a score, AI algorithms evaluate a number of variables, including account engagement, interactions, and fit with the ideal customer profile. Marketers must ensure that the data is clean, accurate, and properly organized to yield meaningful insights when fed into AI algorithms.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”. Consumer Choice : (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Key Provisions.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. In fact, Litmus Weekly was built with the sole purpose of driving value and building a community.

Email Marketing 83

Email Marketing Privacy Protection Open Rate Click Rate 83

Martech

MAY 18, 2022

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance.

Marketing Analytics Tools 87

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 87

Adobe Experience Cloud Blog

JANUARY 10, 2011

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. Exposure to FTC’s Do Not Track.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Martech

SEPTEMBER 30, 2021

GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 79

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 79

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Burping in Church. Do you take photos? Do you care?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52