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The Forward Observer
MARCH 8, 2024
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. And, interesting fact – earlier in her career she was a TV reporter and news anchor!
Marketing Insider Group
OCTOBER 22, 2018
Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. The post 9 Keys To Building A Truly Data-Led Organization appeared first on Marketing Insider Group. Yes, truly.
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Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. “I started by building a strategy that was agile, entrepreneurial and – most important of all – data-centric. I think about growth as three ‘Rs.’
Marketing Insider Group
APRIL 26, 2021
How can chief marketing officers empower their organizations to remain nimble in changing times? We’ll dive into 11 crucial strategies you can implement in your business – not just to survive unexpected turbulence but to also stand out from competitors, build trust with consumers, and grow confidently into the future.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.
Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.
Zoominfo
JUNE 6, 2018
We give you our top tips to build a better career page and bring in more qualified applicants. But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for.
Speaker: Mat Zucker, Partner, Prophet
The engine underneath is training, governance and a modern content and communications organization. In this webinar with Mat Zucker, Prophet’s head of content strategy, an author, copywriter and practitioner, you’ll learn to: Start with the foundational building blocks of brand story and verbal branding.
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You’ve got a solid brand strategy… so now what? December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Speaker: Gary Galvin, CEO, Galvin Technologies
As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Speaker: Paul Slack, Vende Digital CEO
You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started quickly (..)
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. Thus, helping to build better relationships with prospects, fill pipelines, increase revenue, and improve your visibility online. How to achieve leadership buy-in.
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