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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

In other words, 2020 will be the year that ad-tech trends we’ve seen building for years become a reality for everyone. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return.

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Using personalization to create marketing moments

Martech

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Perhaps you’re ready to re-build your email lists and attract interested subscribers. 5. Use opt-out to say ‘hello’. Why bother?

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Build trust, gain sales

Martech

It is an opportunity to build a relationship with that customer—based on trust. The data privacy issue intertwines with personalization, customer retention and having a customer-centric viewpoint. Put the customer first, then you start to realize how to build a relationship. For brands, this is not a dead end. Taking time.