Martech

MAY 6, 2022

Building a connected creative stack. They come in addition to a series of other recent Ceros integrations: With Adobe Marketo Engage and HubSpot, allowing users to deploy forms or other assets from their marketing automation systems within Ceros creative experiences. It already integrates with a wide range of CMSs. Why we care.

Marketing Automation Services 65

Marketing Automation Services Landing Pages Marketo Paper 65

NuSpark Consulting

AUGUST 23, 2018

Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. Build brand awareness. Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Sales Engine

FEBRUARY 25, 2016

You can completely build your own experience from the moment you step inside—there’s no set path to follow. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But there are always maps in the major locations to tell you where you’re at.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Full Circle Insights

SEPTEMBER 12, 2022

Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. Building long-term relationships with strategically selected accounts. Develop an ABM strategy. Maximizing revenue.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Ranking 52

Sales Engine

FEBRUARY 25, 2016

You can completely build your own experience from the moment you step inside—there’s no set path to follow. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But there are always maps in the major locations to tell you where you’re at.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

ANNUITAS

FEBRUARY 27, 2014

And based on what I see today, most companies are not building a true Demand Strategy. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. Webinars, white papers and videos do not constitute a strategy.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Successful businesses are improving their lead generation strategy by creating better digital experiences that help to build an ongoing relationship with customers. Building an integrated, fluid, and engaging experience across all channels and at multiple touchpoints throughout the relationship will help increase traffic.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Build trust and deepen relationships with well-planned nurtures. Serving your customers relevant content can help move them closer to another sale. Don’t Sell.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Putting off Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Ranking 154

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Directive Agency

JULY 5, 2018

Today, we’re going to talk about three ways you can use content marketing to build your brand identity. [ Pssst. Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Did you know our subtitles are interactive? Word by word. We got you.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. Enough of that. I'm hungry.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Directive Agency

MAY 29, 2019

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide. In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities.

Search Marketing 74

Search Marketing Paid Search Agency Advertising Agencies Curation 74

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) In fact, it’s been proven that storytelling can have a profound impact on the decisions we make.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Then it’s about building that into the funnel and eventually measure the results.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Sending too many emails. Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. At Onalytica we love building these lists and want to provide great insights for digital communities. We also build some very cool software to manage all of these influencers. We’re here to help! francoismat.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. When you implement a marketing technology stack, you’re building the framework for a solid inbound marketing strategy. Keyword being consistent.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

JULY 22, 2010

How do they build a business case? With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Email marketing is a key component of building a lead generation machine. Content that is relevant and timely is of utmost importance as you take steps to increase your email conversion rate. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

SnapApp

MAY 12, 2015

Offering a fun experience with real value exchange builds a foundation for a strong long-term relationship with your prospects. Assessments work throughout the buyer’s journey to build and strengthen those relationships. Here are 4 examples of B2B assessments you could build today. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. This will probably come from data that each piece of your puzzle provides, and you’ll need to build your own dashboard. A worksheet template? Something else? Tools to Consider.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Ambal's Amusings

MAY 27, 2010

The better you are at defining which information serves to build pipeline momentum by making your company a trusted resource for relevant information, the more efficient your content development efforts can become. Feature the white paper on your website and as an email offer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SnapApp

NOVEMBER 7, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. How do you find out if your prospect is experiencing sales/marketing alignment or not?

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

The Point

FEBRUARY 27, 2012

The loophole in this design arises when “active” prospects, those who regularly visit a Website or respond to nurturing campaigns, for example, build up lead scores well out of proportion to their actual level of interest or stage in the selling cycle. . * assign negative scores for undesired behavior or demographics, or inactivity (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Walker Sands

JULY 16, 2019

To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Well-designed landing pages can enable you to track activity in both your web analytics and your marketing automation platforms (such as Pardot or Marketo).

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Directive Agency

MAY 29, 2019

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide. In 2019, they will curate their live conferences with numerous first-rate speakers, workshops, webinars, videos, white papers, and additional resources to provide continuing education opportunities to the marketing communities.

Search Marketing 45

Search Marketing Paid Search Agency Advertising Agencies Curation 45

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take. Traffic sources.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. We asked Britton Manasco "What are key marketing trends and predictions for 2010?

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, we use intent data as an input into the predictive models we build. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Ambal's Amusings

FEBRUARY 18, 2010

Discover opportunities to integrate your content so it builds a bridge from wherever it is online your prospects find it and your website. It’s about building a credible presence in the places you’ve determined are the best attraction sources for prospects who could become sales opportunities. Think “hub.”

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100