SpotMe Blog

AUGUST 20, 2021

This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “We Get started with the Marketo integration by following this setup guide. With today’s announcement, SpotMe integrates with Marketo Engage, part of Adobe Experience Cloud.

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Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

MARCH 13, 2020

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Marketing, sales, customer success, and product departments all have great insights into customers.

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Account Based Marketing Marketo Ideal Customer Profiles Lead Ranking 90

SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Who Sees Marketo’s Dynamic Content? List events in specific regions or cities.

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Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. These three challenges complicated her options for building, developing, and managing her team. SEM and SEO experts have in-depth product knowledge and are dedicated to specific product lines. It had to be different.

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Paid Search Agency Planning Ad Building Enterprise Management 102

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Atomic Reach

FEBRUARY 28, 2019

We're thrilled to launch our latest integration with the best-in-class, recently acquired marketing automation platform, Marketo. After extracting the relevant insights, you can build a custom profile based on the relevant data that is specific to the type of email (nurturing, abandoned shopping cart, etc). It's happening.

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Marketo Product Lead Scoring Lead Ranking 60

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. This was a common limitation among early B2B marketing automation products but many have removed it over the years.

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Adobe Experience Cloud Blog

DECEMBER 6, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Personalization Thought Leadership Class 89

ANNUITAS

MARCH 21, 2023

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. 4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m Let’s dig in to these new and advanced features. conversations to date.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Why is this critical? The AdTech/MarTech Walls Will Come Down.

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Marketo Marketing AI Google Multi-Channel 134

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

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Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Creating and building a marketing campaign requires input from many stakeholders.

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Marketo Enterprise Management Template Sales Qualified Leads 111

Adobe Experience Cloud Blog

APRIL 29, 2020

A customer journey map helps businesses see their products and processes from a customer’s point of view. Your customers are human… You should understand their challenges and their vernacular, from both a macro and micro level, and then connect the dots back to your product or service.” – Forbes. What Is a Customer Journey Map?

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Ad Building Allocation Touchpoints Thought Leadership 173

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. We also know that boosting productivity during the workday is easier said than done. We also know that boosting productivity during the workday is easier said than done. Meet goals.

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Product Allocation Trigger Marketing Rules 168

Adobe Experience Cloud Blog

JUNE 2, 2020

When campuses were closed and classes moved online, tech companies stepped up to offer their products to students for free while they finished the semester remotely. Building your brand and solidifying customer trust accelerates dramatically in dramatic times when you show up to help people in an hour of need.

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Loyalty Personalization Ad Building Content 174

Outgrow

FEBRUARY 4, 2021

Outgrow Product Update for January 2021. So, welcome to Outgrow’s January 2021 product update. Users can now build interactive experiences on Outgrow that are accessible as per the WCAG standards. Users can now build interactive experiences on Outgrow that are accessible as per the WCAG standards. So, stay tuned!

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Outgrow Product Marketo Startups 52

Adobe Experience Cloud Blog

MARCH 11, 2020

The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. As discussed in Entrepreneur , greater empathy leads to a boost in productivity, innovation, sales, loyalty, referrals, and more.

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Ad Building Transparency Trust Marketing Impressions 173

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Manual B2B list building , while traditional, is not without its challenges. trillion annually.

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Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. When you’re zoning in on a target market, you’re building a full profile of your consumer.

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Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

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Promotion Word of Mouth Product Work Management 134

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

SmarkLabs

JANUARY 6, 2023

An operational marketing function establishes a strong foundation for building a more strategic marketing function and adds structure and consistency to marketing efforts. It’s important to have a dedicated team or individual responsible for turning raw content into finished products.

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Ad Building Paid Search Agency Planning Advertising Agencies 52

Adobe Experience Cloud Blog

OCTOBER 26, 2018

If you’re anything like me, there’s always a certain amount of anxiety around product releases. The processes for product and project management should already be in place—which means the success of the project depends on our ability as product owners to manage people. Mainly because so much can go wrong or block the tracks.

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Work Management Process Ad Building Marketing Websites 132

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 But it’s not necessarily product consolidation. billion in cash.

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Enterprise Management Marketo Work Management Marketing Automation Services 82

Adobe Experience Cloud Blog

MAY 21, 2018

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. There are a number of sources available to discover new products (CabinetM, Capterra, G2 Crowd, Trust Radius) but narrowing down a category of vendors is challenging.

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Marketing Automation Services Work Management Marketing Management Ad Building 134

Seismic

MARCH 16, 2022

If you’re reading this, it’s safe to assume that your sales reps aren’t as productive as you’d like them to be. You’re not alone: sales productivity is a challenge in every organization. In fact, sales productivity is a top business challenge for 65% of B2B organizations. What is sales productivity? Check them out below!

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Marketing AI Product Marketing & Strategy Work Management 52

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Adobe Experience Cloud Blog

JULY 15, 2019

While your marketing team is hard at work crafting your company brand, you should take the opportunity to humanize the sales experience by building out your own brand. Is there an aspect of your product or service that you’re particularly passionate about? Building a personal brand isn’t about catering to your sales ego.

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Personalization Ad Building Brand Identity Branding 134

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

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Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community.

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Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2018

It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Do you have new products or services that are not represented on the website? 4) Decorate Inside and Out.

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Marketing Websites Ad Building Thought Leadership Mobile Marketing 134

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. As a result, they’ve invested heavily in educational materials that are not directly related to their particular product. Whatever the reason, it’s a refreshing and laudably mature approach.

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Lead Nurturing Marketo Leads Lead 120

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

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