Remove build
article thumbnail

Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Guest post by Alain Glaeser.

Loyalty 309
article thumbnail

How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Personalization can help.

Loyalty 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

article thumbnail

Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

article thumbnail

How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

In this blog, we share how you can build trust using a customer marketing strategy. This relationship-based approach encompasses the entire customer journey , but primarily focuses on building high-quality relationships through adoption, retention, expansion, and most importantly—advocacy. Increasing Customer Loyalty and Retention.

article thumbnail

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

ThriftBooks bases its ecommerce strategy on five pillars: price, book selection, product quality, customer service and loyalty programs. ThriftBooks uses the search signal data on their site to help build recommendations for users. The company has sold upwards of 250 million books over the last two decades.

Loyalty 122