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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. Mautic will encourage such support by building a marketplace for users to sell or share resources such as workflows and templates. Content building was more impressive.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! These can be loaded into sales and CRM systems to make them easily accessible.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Come to think of it, it would probably make more sense to build the retesting into the conditional node itself.)

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How to Tailor Lead Nurturing Content to Suit Individual Personas

Hubspot

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? According to the Aberdeen Group , personalized emails improve click-through rates by 14% , and conversion rates by 10%. Congratulations! Let us know how they perform!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.