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Act-On
FEBRUARY 16, 2024
Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder.
SendX
APRIL 11, 2024
In the world of real estate, nurturing leads is crucial for success. This process involves building and maintaining relationships with potential clients from the first contact until they're ready to make a decision.
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Martech
FEBRUARY 28, 2024
While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. The lead generation obsession Marketing is a long-term effort, but it has come to have short-term accountability. Now, marketing needs to show ROI quickly.
Webbiquity
JUNE 15, 2021
No wonder building an email list remains a priority for businesses of every type and industry. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Hinge Marketing
SEPTEMBER 13, 2023
So in this article, I’ll unpack everything I’ve learned over the years on how you can leverage educational webinars as a lead generator while still emphasizing the importance of nurturing relationships within your audience. Leading the webinar charge are the fastest growing professional services companies. And for good reason!
Launch Marketing
NOVEMBER 8, 2023
With targeted personas, website traffic can grow by 210% and increase leads by 97%. Think of this stage as building the framework for your different buyer personas. Boost your lead generation efforts through effective buyer personas. These numbers speak for themselves, and the results startups can achieve. Ready to get started?
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls. You won't want to miss it!
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to embrace new channels for brand and audience building. The results included a few expected areas of consensus but also some surprising divergence of opinions.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook today, and learn the 6 clear steps for building predictable lead flow and revenue. For the other half? We've got you covered.
Speaker: Brian Carroll, CEO & Founder of markempa
The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. But, connecting and building trust with buyers has never been harder. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently.
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