B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Whatever comes of this controversy, the danger it represents is clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. If you start by saying that cookies are used to track and collate information about your behavior on the web, it sounds bad. Whatever comes of this controversy, the danger it represents is clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. Future of news: Insider Dave Morgan touts new media. What Would Google Do? ,

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 9, 2010

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? Not at this moment.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100