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HubSpot Product Update Roundup - April 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business.

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HubSpot Product Update Roundup - July 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

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How HubSpot found the right sports sponsorship partner

Martech

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Building a new model team Those values were what drove the founding of the Los Angeles-based team. And it was important that we walk the talk.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.