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Customer Experience Matrix

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

This is all done in the same system as traditional contact management activities: tagging contacts, assigning tasks and events, sending and receiving emails, tracking deals, building lists, searching your database, and managing your calendar. An open API to import contacts from other sources is due by the end of February.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. Optify can build a unified contact profile by connecting names, email addresses, social accounts, and multiple cookies for the same person, using site log-ins, email clicks, and form submits on different devices.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

The move closer as Web sites capture more individual-level information and present more personalized treatments. Building marketing automation features to exploit that information then becomes a lot easier than building a complete marketing automation system.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. -

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Hull.io Offers A Customer Data Platform for B2B Marketers

Customer Experience Matrix

But as the category has evolved, I’ve narrowed my filter to only consider CDPs as companies that focus primarily on building the unified data. How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This can be tricky for the marketing automation vendors to build but it lets their clients take greater advantage of social media possibilities. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.