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Crimson Marketing

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Is Content Marketing Still Worth It?

Crimson Marketing

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Content marketing is getting harder.

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Is Email Marketing Making a Comeback?

Crimson Marketing

Email marketing is more personal. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information.