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OCTOBER 27, 2023

GTM Implications Improved Full Journey Orchestration + Personalization The AI Cloud already included some prompts and tools for email subject line and content generation. In theory, these new images and content are designed to power personalized outreach across the full customer journey. The Copilot prompt can suggest content (e.g.,

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ANNUITAS

SEPTEMBER 3, 2020

’ And it is an indictment of the poor Customer Experience that results when companies build their go-to-market around an (inside-out) sales interruption mindset, instead of operationalizing go-to-market activities around (outside-in) customer journey. For the record, SalesLoft is a respected provider of sales engagement software.

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NOVEMBER 5, 2020

By tracking if a lead has sustained engagement, if they are the right persona from the right type of company, and if they have signaled lower funnel behavior, you can build a comprehensive scoring model that weights each interaction and moves the lead through different lead qualification stages.

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SEPTEMBER 14, 2023

HubSpot recently held their annual Inbound user conference in Boston. From CRM to GTM While HubSpot may call its portfolio its “Customer Platform,” we see it more as a go-to-market (GTM) platform – supporting many facets of the customer journey. It does seem the data is in HubSpot’s favor. Let’s dig into each.

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