Trending Sources

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not.

How to Build Effective Teams Based on Personality Type

Hubspot

This post originally appeared on HubSpot's Sales Blog. However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. For more information on how to easily identify personality types, check out this post.).

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. But the fact remains that even though successful founders only have 24 hours in a day, they can build quadricorns while the rest of us are doing … well, who knows what? (I’m still mourning the loss of scheduled naptime.). Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue.

Staffing and Launching Your Content Marketing Program

Building an Editorial Calendar 20 V. manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. Building an editorial calendar to hold yourself ac- countable to a consistent publishing schedule. 4. The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Back in 2011, Snapchat was synonymous with risqué teen behavior. Story.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Hey folks, welcome to the second installment of this column.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message.

How To Build Landing Pages That Convert

ScribbleLive

Approximately  96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. 1. Build trust. home page isn’t a landing page.

Content Marketing Playbook: Strategy and Roadmap

with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. Like Moz, HubSpot is the envy of many in the content. success. “It’s taken the company a long time to build this as- set, and it was a huge luxury for me to inherit when. the asset many people have worked so hard to build.” emerge.

5 Strategies to Build Trust and Sell Through Email

Hubspot

This article is going to apply principles of persuasion psychology specifically to marketing email, giving you five ways to generate more conversions from your email marketing. 1) Send from a consistent “from” name and a personal email address. The “from” name offers a valuable opportunity to build trust with your recipients. In short, it needs to be personal. Email

Trust 50

3 Simple Strategies for Establishing Brand Personality

Brandpoint

If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. Content marketing provides an amazing opportunity to strengthen your brand personality.

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( T o learn more, check out our free guide to leadership.). HubSpot’s VP of Sales, Pete Caputa, writes more about that here.). But I kept looking. Even worse? Simply.

Build 53

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. Phase 0 (2006-2007): Building Our Opt-In Email List. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ).

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. These posts are amazing assets to blogs because they just build more and more traffic to your site without you or your team needing to expend any further energy. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like? What Are Compounding Posts? Now what?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:   Marketer’s Guide to Creating Buyer Personas. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. HubSpot Research brings people quality information free of charge, ensuring that all companies have the right resources to make strategic decisions.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Maybe it was one that made you stop and think. To all of them.

Digital Does Not Mean "Just Build a Website"

Hubspot

These companies follow the “if you build it, they will come” mentality. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). Media

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” Clearly the Hubspot model is built on leads. ” I asked. Can you work with us?

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

How to Sell to 4 Different Personality Types

Hubspot

This post originally appeared on HubSpot's Sales Blog. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. To read more content like this, subscribe to Sales.

Making Cents of Inbound Marketing: An Interview With HubSpot's CFO

Hubspot

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. Below are some excerpts from our conversation, which you can use as guidance for building a better working relationship with your own CFO. And, personally, I''ve never really clicked on PPC ads.

PPC 29

Stop Trying to Find an Easy Way to Build Your Buyer Persona

CMO Essentials

Last week, MakeMyPersona.com from HubSpot ? While I applaud HubSpot for helping to make persona distribution attainable, the positioning of the tool risks confusing marketers. There are many important things to consider when building your buyer persona research plan. Build in a cadence for validating previous work and exploring new personas at least once a year.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. You can build, implement, and measure a full, multi-channel campaign -- all in one place.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study.

Trust 59

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals. Users can build "recipes” according to their needs, or leverage the recipes that already exist. But what happens when you're on a content team of one? IFTTT can do that. Justwomen.

Maximizing the Effectiveness of Content Personalization

Synecore

Building Blocks of Content Strategy. However, granular personalization and targeting can help make your content unique and particularly useful for select groups. Content Personalization and Social Media. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Data fuels personalization.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we've built our business on building software that helps our customers create marketing people love. But we know there's more work to be done.

3 Simple Ways to Personalize Content by Referral Source

Hubspot

But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. In fact, according to an E-consultancy/Monetate report , companies that personalize their website see an average of a 19% increase in sales. Personalize Content for Social Media Campaigns.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No one cares about your products and services except you.” believe the answer is Personality. What is personality? There is no roadmap to personality, but you can learn from some good examples.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

That notion -- that the way we do business should be more fundamentally human and reflect who we are as people -- captures how we think about building our company. 2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. HubSpot’s revenues grew 50% this year to 77.6 Snapshot of Our 2013.

Stats 36

Content Personalization: How Much Is Too Much?

Hubspot

The world of personalized media continues to take shape around us. And a recent eConsultancy study found that 52% of digital marketers agree that "the ability to personalize content is fundamental to their online strategy.". This evolution begs the question: How does all of this personalization change our experience as consumers and our strategies as marketers? We research.

How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type

Hubspot

went to HubSpot Recruiter Emily MacIntyre for her advice. If you''re self-aware, then you can adapt your approach to fit your personality.". Below are some tips for interviewing better depending on your personality and career goals. Each person you meet brings you a shot of energy. "Looks great on paper. Bad interviewer.". Introverts vs. Extroverts. For the Introverts.