Trending Sources

How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands. How to Build a Memorable Personal Brand on Twitter.

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. HubSpot.

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Personally, I gotta tip my cap to our friends at Salesforce. Ditto there.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. Users can respond directly, forward a post to someone else, or add the poster to a HubSpot campaign.

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. But the fact remains that even though successful founders only have 24 hours in a day, they can build quadricorns while the rest of us are doing … well, who knows what? (I’m Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. Successful founders are productive.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. CRM: Use Salesforce data to segment contacts, personalize email and more.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. 5) Look for creative ways to build your audience. Add Friends.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs. Email posts directly to personal, relevant connections. Sound good? Is it just a time thing? Thanks!

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. how will those platforms evolve, when should we embrace a platform vs. trying to build our own, etc. What is life in modern marketing like? What are the implications? er, borrowed ?

8 Personalities to Look for When Assembling a Content Team

Hubspot

We’ve identified eight personalities that can strengthen your team. Check out more about these personalities below -- they’ll help bring your content strategy to fruition. 8 Personalities to Look for When Assembling a Content Team. This person is your project manager -- the one responsible for the successful execution of your projects and campaigns. 1) The Taskmaster.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? granted, and will even build the case for higher budgets in function of. employees build personal brands.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. Phase 0 (2006-2007): Building Our Opt-In Email List. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ).

6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. If they pay for the clicks, it’s all just click waste that does nothing to build trust with the audience.

3 Simple Strategies for Establishing Brand Personality

Brandpoint

If your brand were a person, would it be more like Steve Jobs or Steven Tyler? These questions seem silly but they are great for sparking a conversation about brand personality. Too often companies maintain a vanilla personality in order to appeal to the broadest audience possible. Content marketing provides an amazing opportunity to strengthen your brand personality.

How To Build Landing Pages That Convert

ScribbleLive

Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. With that in mind, let’s take a look at how to build a great landing page that converts. Build trust. A home page isn’t a landing page.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. These posts are amazing assets to blogs because they just build more and more traffic to your site without you or your team needing to expend any further energy. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like? What Are Compounding Posts? Now what?

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

They are a tool that builds confidence in strategies to persuade buyers to choose you rather than a competitor or the status quo. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas. To convince you it’s worthwhile, here are 31 business building benefits of Buyer Personas.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes. Share and Enjoy.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. Email is a critical piece of the tactical mix. Below are some of my B2B email heroes.

7 Ways to Build Credibility When You're a New Leader

Hubspot

We asked a few people -- ranging from record executives to business school professors -- who have learned a thing or two about leadership, and came up with a list of ways that new leaders can build credibility. ( 7 Ways to Build Credibility When You're a New Leader. HubSpot’s VP of Sales, Pete Caputa, writes more about that here.). Jeez,” I thought. “I’m But I kept looking.

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5 Strategies to Build Trust and Sell Through Email

Hubspot

1) Send from a consistent “from” name and a personal email address. The “from” name offers a valuable opportunity to build trust with your recipients. You can build trust in your brand while creating a more personal feeling by using both simultaneously. In short, it needs to be personal. 2) Personalize more than the recipient’s first name and company name.

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What Does it Take to Build a Successful Sales and Marketing Team?

Hubspot

Building a successful sales team depends as much on the people you hire as it does on nurturing a cohesive and productive relationship between sales and marketing. Having said this, building a successful team does not develop overnight. By scheduling regular bi-weekly meetings, sales and marketing teams can build an effective exchange of ideas and cooperation. 4) Listen Up.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. HubSpot Research brings people quality information free of charge, ensuring that all companies have the right resources to make strategic decisions.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

While I don’t know what the marketers responsible for your favorite digital campaign actually did, I can say with almost 100% certainty that they spent a large amount of time researching their market, analyzing different pieces of data and building out detailed strategies that helped them blow you away through flawless execution. Maybe it was one that made you stop and think. 1) Personas.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

Making Cents of Inbound Marketing: An Interview With HubSpot's CFO

Hubspot

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. Below are some excerpts from our conversation, which you can use as guidance for building a better working relationship with your own CFO. An Interview with HubSpot CFO John Kinzer.

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How to Sell to 4 Different Personality Types

Hubspot

This post originally appeared on HubSpot's Sales Blog. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. 4 Personality Types (And How to Sell To Them).

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. You can build, implement, and measure a full, multi-channel campaign -- all in one place.

Digital Does Not Mean "Just Build a Website"

Hubspot

These companies follow the “if you build it, they will come” mentality. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). Media

Stop Trying to Find an Easy Way to Build Your Buyer Persona

CMO Essentials

Last week, MakeMyPersona.com from HubSpot ? While I applaud HubSpot for helping to make persona distribution attainable, the positioning of the tool risks confusing marketers. There are many important things to consider when building your buyer persona research plan. Build in a cadence for validating previous work and exploring new personas at least once a year.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” Clearly the Hubspot model is built on leads. ” I asked. I love the podcast.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we've built our business on building software that helps our customers create marketing people love. But we know there's more work to be done.

Maximizing the Effectiveness of Content Personalization

Synecore

Building Blocks of Content Strategy. However, granular personalization and targeting can help make your content unique and particularly useful for select groups. Content Personalization and Social Media. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Data fuels personalization.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

We're pleased to present this guest post by Jeff Ogden (aka @fearlesscomp ), explaining how to use personality to engage prospective buyers in your products and services. “No I believe the answer is Personality. What is personality? There is no roadmap to personality, but you can learn from some good examples. Good example of wit and fun (personality) used in video.