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Marketing + Technology + Management – Hype = MarTech

chiefmartech

How you build and operate your technology-powered capabilities impacts your marketing. In our keynote chat, he’ll share how he’s led that mission at Aetna with a focus on designing personalized experiences for customers and partners based on their lifetime health journey.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Even Facebook is building a phone. or spread all over the globe. rdquo; I was also very impressed.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. More than 1.5 and Windows Update at 3.3%.