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Phoenix Company Works To Help Women In Prison Build Careers

Televerde

KJZZ-TV Phoenix highlights the work of the Televerde Foundation and the tools it provides to Televerde women as they prepare for reentry and beyond. >>> The post Phoenix Company Works To Help Women In Prison Build Careers appeared first on Televerde. Read the article. >>>

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. It helps you track responses and tweak your game plan for next time.

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Pipeline Generation: Face Economic Headwinds and Win

Act-On

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better. It helps the website owner gain insight to understand their audience better.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Do a “tech check” ahead of the interview to ensure everything is working properly. Preparation is key.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. The second is figuring out how to make those lead nurturing campaigns work harder. Hardly seems fair, right? 27% say it’s getting overwhelming. Not bad, right?

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Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

In this webinar, you’ll learn: Why the process of obtaining a disability leave evaluation today is broken and why key players are not incentivized to help. Why Genentech wanted to offer a better employee experience and help provide fast access to care for members who are suffering from severe mental health needs.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. There’s a lot of work that goes into it. What gifting can do to increase ROI.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum. But no one tool or method can create a thriving research practice for product managers.