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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Top Customer Retention Strategies for B2B Marketers in 2023

Marketing Insider Group

Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Build (& Maintain) Trust.

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Resource Allocation Strategies for Digital Transformation

Biznology

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. One effective way to allocate resources is to take a three-pronged approach: Focus your own engineers on developing market differentiating features and capabilities.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. Enabling sales: How to build an effective program Building any new strategy starts with goals. As you build your program, consider these five key areas.

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Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

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Driving growth through data: Optimizing the retention stage

Martech

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Predictive maintenance and support.

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FMG Enhances its Premium Website Offering Providing More Customization and Personalized Design Resources

FMG Suite

Our enhanced premium website design service gives advisors an unparalleled level of design expertise so we can collaborate to build a stunning website aligned with their business goals and brand style.” “We know every advisor’s brand is unique, so their website should be too,” said Susan Theder, Chief Marketing Officer at FMG.