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Marketing Craftmanship
NOVEMBER 30, 2014
Making PR an essential element in line function strategies can build internal support as well as career longevity. Corporate PR practitioners who adopt an agency mindset – treating each operational function as an outside PR agency might manage a client – can build internal support across the organization.
Marketing Craftmanship
NOVEMBER 9, 2017
With rare exception, companies assign very little planning or resources to proactively managing the effects of a restructuring on its brand equity. Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. Why Brand Equity Matters. Centralize All Communications.
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