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KoMarketing Associates

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B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing

KoMarketing Associates

There’s nothing like directly tying a metric to compensation to help a marketer focus on it. It’s not a good use of resources to try to use every lead generation tactic available. This is especially true for marketers with limited resources. The chart below may help to shape what you track, and even which channels you try.

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B2B Video Marketing Done Right

KoMarketing Associates

We’ll help you get started. It supports larger brand-building strategies. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. DEWALT: Together We Build. Start planning how to create video for your company now. Informative.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

The main driving point of social selling as a strategy is that it helps salespeople facilitate and grow relationships with clients. There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier.