B2B Lead Generation Metrics: How to Track What Matters in an Environment That’s Constantly Changing
KoMarketing Associates
JUNE 30, 2021
There’s nothing like directly tying a metric to compensation to help a marketer focus on it. It’s not a good use of resources to try to use every lead generation tactic available. This is especially true for marketers with limited resources. The chart below may help to shape what you track, and even which channels you try.
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