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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Here are a few (10) ways.

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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

G2 Crowd is one of the best review sites for SaaS tools with 844,500+ validated user reviews to help you make smarter decisions about software and services. When we want to read up on an app’s user satisfaction, we often head straight to G2 Crowd. Forums to Help You Find the Best CRM.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Just knowing that someone from IBM visited a website won’t help much, since Big Blue has offices all over the world. Together, this offers clues about what the visitor might be interested in buying.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. A thick skin.

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Gainsight Gives Customer Success Managers a Database of Their Own

Customer Experience Matrix

but Gainsight actually means something concrete: it helps customer success managers identify churn risks and sales opportunities among their clients. The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself.

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Drive Budget Planning with the “IT Hierarchy of Needs”

The ROI Guy

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. Too little investment, and the foundation is not stable enough to build upon. So will this budget season prove to be scarier than most? Driving down total cost of ownership (TCO) is vital, but can be overdone.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. They provide — they are a powerful resource. I want to give a huge shout out to today’s sponsor, MailTag.io.