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Tony Zambito
DECEMBER 12, 2020
Empty office buildings dot the map of the United States. According to Mental Health America, the number of people seeking help for anxiety and depression increased by a scary 93 percent from January 2020 to September 2020. Unable to provide additional resources. Nor addressed by organizing company retreats to build morale.
Tony Zambito
MARCH 12, 2017
For example, many legacy B2B companies have consistently put forth a tremendous amount of effort and resources into trying to achieve a 2% to 5% bump in annual revenues. A big reason often named is the lack of insights about buyers for the purposes of helping to guide companies through significant transformation and achieving growth.
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Tony Zambito
OCTOBER 3, 2018
For the past few decades, solution-based selling was the dominant theme in building sales organizations. Insight-selling places emphasis on sales reps delivering helpful insights to potential buyers. We were ready with at least some data on what we were seeing and how we thought we needed help.
Tony Zambito
FEBRUARY 28, 2016
For example, in one organization I helped recently, they perceived there were 7 stages for a generalized buyer’s journey of their target customers. Thus, such companies can wind up with devoting resources towards developing over 500 content creations! They also believed there should be 3 to 4 types of content for each stage.
Tony Zambito
SEPTEMBER 27, 2015
Such pressing concerns have CMOs seeking better ways to understand the entire buying cycle, as opposed to marketing’s traditional concern with building awareness. This is where consumer personas and buyer personas can be helpful. Interestingly, it is not a new concept. Primarily driven by changes in consumer and buyer behaviors.
Tony Zambito
FEBRUARY 10, 2012
Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks. They can best be characterized as only helpful today but not revealing. How Did We Get Here?
Tony Zambito
MAY 12, 2011
The good news is that B2B Sales can become a critical resource for buyers in a new found way if reinvention means becoming buyer enablers. Build Insight-Based Buyer Personas - Not Templates : in B2B Sales, insights about buyers are crucial to having a platform for engagement and conversational relevance.
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