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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

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Top B2B Marketing Content and Resources of 2023

Launch Marketing

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 134
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10 Free Content Marketing Resources You Need to Bookmark

Contently

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

Resources 195
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B2B Resources For The Predictable Pipeline Methodology

Heinz Marketing

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current.

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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Marketers have spent most of the last year scrambling.

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Partnering with Leaders Helps Build B2B Communities

6sense

Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. . Are you looking for the right way to build a B2B community? We’ve just published an ebook from 6sense CMO Latané Conant that can help.

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How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Additionally, your program will help HR reach its KPIs too. How Employee Advocacy Helps With Recruiting. How Employee Advocacy Helps With Retention.

Resources 149