Chris Koch

OCTOBER 16, 2009

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. They encourage subject matter experts to blog, track what they write about, and offer blogging guidelines and help when needed. Offsite advantages: Resource savings. Their strategies take two basic approaches.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Chris Koch

MAY 1, 2009

They try to do it with golf games or off-site team-building exercises. That can help, but salespeople and marketers need more concrete reasons to work together. Marketers can use those contacts to start building a larger context—the business issues that cross functional, corporate, and vertical boundaries. Marketing can help.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

MARCH 19, 2010

I want to do something ambitious and I’m hoping you’ll help. Monitoring tools help determine how much impact these smart things are having on our target audiences. Search tools can help you mine that data. This is helpful during important periods like new offering launches or in the aftermath of a crisis. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

NOVEMBER 13, 2009

If you’re strapped for resources (who isn’t?) you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community. As effort increases, resource allocation and ROI become issues. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

If you’re strapped for resources (who isn’t?) you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community. As effort increases, resource allocation and ROI become issues. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 5, 2010

In B2B, that’s not going to build relationships with customers. First, it focuses the agency on some clear goals—cranking out press releases and getting press mentions—and gives the guard dogs a degree of separation that helps with risk management. The emphasis is on contacting rather than helping. at the expense of helping.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

JANUARY 22, 2010

Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. For much more on the social media ROI topic, see this terrific list of resources compiled by Robin Broitman at Interactive Insights Group called the Social Media Metrics Superlist. ). Please tell me what I should add or take away.

Social Media 100

Social Media ROI Lead Ranking RSS 100