Pam Didner

FEBRUARY 7, 2022

A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. Remember – knowing your product well helps your overall marketing communications, especially in the area of content creation and content marketing. So, let’s start with the fundamentals.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Buffer

DECEMBER 12, 2022

By April, I had shifted to more low-touch one-on-one work, where I was providing clients my proprietary pitching framework and helping them write pitches, but then it was up to them to send it out and build those relationships, so they can actually own those relationships. That’s how you build expertise.

Ad Building 91

Ad Building PR Business Multi-Channel 91

Liveintent

OCTOBER 21, 2020

But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. Be social, be kind, be present, be honest with colleagues if you are not in the best space (physically or mentally) to focus. Abby Hamilton SVP, People Development.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Conversica

APRIL 28, 2021

From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. Tech giant and long-time innovator IBM helped NLP take a step forward with Shoebox, a voice-activated calculator. A Brief History of Conversational AI.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. This will help you see from what lens they look at things.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? The three elements above build off one another.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Seismic

SEPTEMBER 22, 2021

To help sales reps get started, Seismic highlights standard LiveDoc use cases. Select use cases include: Fact sheets (financial services specific) Pitchbooks Meeting templates Account review or QBR decks Overview and top-of-funnel presentations. But you don’t have to limit LiveDocs functionality to the “standard” use cases.

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Did they even get it?

Tagging 120

Tagging Amazon Storytelling Conference 120

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. It’s simple.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Biznology

APRIL 6, 2015

The practice of building links is continuously evolving. Link building has gone through some major transformations within just the past few years, and it likely will continue to change moving forward. Link Building Past. Link building used to be a sheer numbers game where automation won out over manual efforts.

Link Building 80

Link Building Ad Building Webinar Metrics Search Marketing 80

Hubspot

MARCH 4, 2020

For some, the jolt is just enough adrenaline to sharpen the senses and create extra energy — which helps them perform better. That requires preparation, confidence building, and breathing. Build your confidence through posture and visualization. Next, it's time to build your fortitude. Prepare, practice, and bring notes.

Thought Leadership 86

Thought Leadership Trade Show Curation Work Management 86

SmartBug Media

FEBRUARY 8, 2019

Bad webinars are either boring presentations, or worse, experiences that leave you feeling like you’ve just wasted an hour of precious time. As a company presenting a webinar, your relationship with your audience is critical. If you have done your homework leading up to the webinar , you’ve already picked a topic that interests them.

Webinar Metrics 75

Webinar Metrics Transparency Ad Building Opinions 75

Writing on the Web

SEPTEMBER 5, 2012

To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Webbiquity

DECEMBER 20, 2022

Marketing to these demographics is not only an amazing way to build a positive and inclusive brand image, but is also a worthwhile investment that will let you tap into a vast pool of potential attendees. Ensuring consistency will build trust and add value to your promotional materials. Weave Your Brand into Your Event.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Biznology

APRIL 15, 2015

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. But real white-hat link building is a viable and essential part of any search marketing campaign. Conducting an effective link building campaign.

Link Building 80

Link Building Ad Building Webinar Metrics SERP 80

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

JANUARY 12, 2022

By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Other organizations choose a volunteer day and send everyone to help a local nonprofit by painting, serving food or sorting donated items. The Benefits of Corporate Giving. Reduce and reuse.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Biznology

SEPTEMBER 4, 2014

I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. Follow these to nail your next presentation! For every minute of presentation time, give yourself at least 15 minutes of prep time. can be a big help in guiding your presentation.

Rules 80

Rules Statistics Demographics Consulting 80

Litmus

JULY 13, 2020

The tools we use to design, build, and test email campaigns have changed drastically over the years. Lily Worth : Alice Li, Litmus’ Principal Email Engineer, wrote a great guide to Dark Mode that would be a helpful read. Here is some helpful reading material: New to email coding? Please leave them in the comments. emailcomb.com.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. User-friendliness becomes paramount, ensuring a product that helps, not frustrates. Is it innovation?

Work Management 102

Work Management Marketing Management Product Differentiation 102

Contify

AUGUST 25, 2020

Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and Competitive Intelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

Social Media 135

Social Media ROI Media Cross-Selling 135

Adobe Experience Cloud Blog

JANUARY 14, 2016

As a student of history, I see the present as just another iteration in the core human struggle to make things better. Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams.

Ad Building 48

Ad Building Thought Leadership Work Management Marketo 48

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. What does that research look like?

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Content4Demand

SEPTEMBER 18, 2018

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek , a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). .

Advertising Agencies 40

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 40

Lead Forensics

APRIL 16, 2024

Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings. Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sprout Social

MARCH 5, 2024

He explained the relationship building and resource prioritization required to manage multiple accounts effectively. He shares the presentation with each business marketing leader, who mix and match the services they need á la carte. It’s so much more than posting. Advise them to be honest, accountable and transparent.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Build it into your mission and values. Focus on building relationships rather than just completing transactions. Ensure every employee lives the customer experience.

Rules 114

Rules B2B Marketing Work Management Customer Satisfaction 114