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Driving Success Through Metrics

SmartBug Media

Leaders can use customer feedback to gather data on satisfaction and sentiment and use that data to drive their companies to success by including it in their business models. The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?

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3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to Marvelous — Quickly

Salesforce Marketing Cloud

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. At a high level, self-service customer service simply means letting customers help themselves. Slack helps your team stay aligned and move fast.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. Employee self-service (ESS) is technology that lets your employees handle many human resources (HR), information technology (IT), and other administrative needs on their own. Find out today What is employee self-service?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. It improves customer retention and satisfaction and, ultimately, protects your bottom line. It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Customer Engagement Platforms are essential when it comes to building a customer engagement strategy.