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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways. Building Trust. Quick Takeaways.

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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

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10 social media monitoring tools to inform your campaigns

Sprout Social

If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand. The following list can help you hone in on a tool that makes sense for your brand based on your needs. The platform’s monitoring and listening features are designed to help brands focus on “what counts.”

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How DEI Leaders Can Use Data to Inform Their Work

Salesforce Marketing Cloud

Using data to make real decisions that impact your entire workforce will help create a culture that embraces diversity, fosters innovation, and paves the way for long-term success. These insights not only help identify areas of improvement but also establish benchmarks to track progress over time. Here are four ways to do that.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum. But no one tool or method can create a thriving research practice for product managers.

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How To Find the CEO’s Email, CEO’s Phone Number, and Other B2B Decision-Makers’ Contact Information

SalesIntel

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel. Rely on Google Google remains a powerful ally in the quest for contact details.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

You may still wonder: What is an NFT and how can it help my business ? Here, we offer a primer to help make sense of NFTs and how they can benefit businesses. In its most basic sense, Web1 allowed people to access and read information on websites, like Yahoo. What is an NFT? First of all: fungible?

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently.