Writing on the Web

OCTOBER 22, 2014

It’s easy, smart and can help your business blog get inbound links. Engage with other blog authors, build relationships. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic' I’d love to hear from you.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Writing on the Web

NOVEMBER 4, 2015

Building a product funnel on your blog is key to making all your hard work profitable. They are designed to build your reputation as an expert who can be trusted to deliver even when nothing is asked in return. And please let me know if you have questions, or I can help you with your content marketing.

Top of Funnel 100

Top of Funnel Product Digital Marketing Funnels Marketing Funnels 100

Writing on the Web

SEPTEMBER 6, 2016

Here are five newsletter design must-haves that will help you get found, get known and get clients. Many people read newsletters in a hurry, so help them out: Use sub-titles and sub-headings. Build trust with your readers. Descriptive headlines with keywords – helps people to find specific topics and content useful to them.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. If not, why not?

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

NOVEMBER 11, 2015

Many professionals use this tool to help match their communication styles to other preferences. If you’re not connecting emotionally with your readers you’re probably not doing a great job of building relationships. My communication and decision style leans toward facts and data – (hold the subjective, touch-feely, please.).

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

JULY 11, 2013

For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. While it seems like blogging should be pretty straightforward, there are a lot of nuances to building a successful business blog that your potential clients can actually find.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

MAY 27, 2015

They ask me for help, to ghost write either for or with them. I can help you write an expert ebook on leadership. It will help you get found, get known, and get clients. Accountability Leadership : How Great Leaders Build a High Performance Culture of Accountability and Responsibility. What’s been your experience?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

DECEMBER 11, 2014

Here are a few timeless tips to help you get your newsletter read. Remember that a newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. If you’d like more help with creating your newsletter, download our Shortcuts to Publishing an e-Newsletter. 10 Ways to Beat the .

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

JANUARY 16, 2015

This will help you create a cohesive look, streamline your layout, and allow for easier navigation. (I’ll You may need a graphic designer to create the banner, and I recommend building your tag line into your banner. If you are using WordPress or Typepad to create your blog, I recommend installing a theme.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. Aim your energies at quality blogs.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JULY 3, 2014

In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

JUNE 4, 2015

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations. Tell stories of how you were able to help people, clients. Traditional publishing barriers have fallen. Ask ‘ what if?’

Barriers 100

Barriers Amazon Lead Ranking Lead Scoring 100

Writing on the Web

FEBRUARY 26, 2014

Build the ebook content and transitions. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message. Using a catchphrase will help accomplish this. Show it to a few people you trust to be honest and helpful. Create visuals that inspire.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

OCTOBER 31, 2012

My company needs to build credibility and trust. A good-looking professional blog or website will build a marketing list. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? What’s your message? How can you inspire desire?

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Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Share resources that can help readers. Build trust with readers so they ask for products and services. There are a lot of ways to build trust and community. Think about a recent client you helped.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

MAY 1, 2013

Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.). Build business relationships. 10 Ways to Use Facebook as a List Building Tool. Most of my clients have flyers, press releases, articles, etc.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

NOVEMBER 6, 2013

If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. What else is being published that can help solve their problems? When you find good info that’s helpful to your readers/clients, you’ll want to share that on your blog. and PostPost.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JULY 31, 2013

One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. How can you ensure you’ve got the time for blog writing so that you build up quality readership? It helps to start with a story, a burning message, or a compelling piece of research or news.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. He is specialized in link building and other SEO related activities. If you’re stumped about what to write next, try these four ideas and see how far you get.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 19, 2011

You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. It also helps when there are visuals so I can see how it works. Experimenting, building, creating usability. Teachers know that not all people learn the same way. Formulating ideas.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. They won’t stay.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JULY 19, 2011

A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. A Helpful Diagram" />. b. How can we do it?

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

MARCH 13, 2013

Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 20, 2014

How blogging can help promote book sales and build a fan base. Honestly, it is work, as I’ll be learning everything that’s changing in the world of digital book publishing, particularly the marketing pieces. How to use social media sites wisely. What are the traditional marketing pieces not to be skipped – PR, etc.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

JUNE 25, 2014

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. This builds a marketing database of people interested enough to leave their email with you. P.S. Last week I shared a Shortcut Guide and questionnaire that can help you. What do you think?

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

SEPTEMBER 5, 2012

Tanja Parsley is a presentation expert who has a successful career helping smart professionals improve their persuasiveness through presentation skills. Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100

Writing on the Web

MAY 11, 2012

This helps build connections with others as well as engender goodwill. Report violations: Part of the way Pinterest polices its site from inappropriate content is through the help of users. So when you see something inappropriate being pinned, help the network out by reporting it. Plus, it’s fun!

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

DECEMBER 6, 2011

Your neuroplasticity , as the brain geeks call it, means you can move from an objective style that builds walls to content that sticks to emotions and subconscious longings. But let me insist that these old rules, while sometimes helpful, should be superseded by two questions: “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

SEPTEMBER 30, 2011

I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? The answers to this question serves to build audience anticipation for a new solution you’re about to reveal. . #2 Why Hasnt This Problem Been Solved?"

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

SEPTEMBER 4, 2015

But if you want to build credibility online, you need to excel in your niche, doing what you love. This preparation helps you focus on why and to whom you are writing. I’m not saying that everyone with a blog needs to write Pulitzer-prize winning content or obtain a PhD.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. But you can’t build relationships with people you don’t know. I have invisible ninja’s who help me out when I’m busy. Click and bye-bye. What about you? Blog this on Blogger.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JULY 11, 2012

If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Even better, it’s my favorite part of the whole SEO process, so if you could use some help with keyword research, don’t hesitate to contact me !

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Print magazines are alive and well, but they’re in transition.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 16, 2011

Helps to read it out loud. This is really important for building relationships with the people you respect. Come on, help the poor little spiders out, they’re not exactly geniuses. Grammar goofs : The most common ones are when the verb doesn’t agree with the noun, as in “Here’s my mistakes…&#.

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Wikipedia Content Keywords SEO 100