The Forward Observer

MARCH 15, 2024

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Allen Weiss and Debbie J. Whan Park, Deborah J.

Branding 189

Branding Brand Identity Work Management Marketing Management 189

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

FEBRUARY 2, 2024

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. It is about a sales representative whose old ways of selling are not working anymore. As a result, he becomes irresistible to his clients.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

JANUARY 12, 2024

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. Standout Startup presents a proven process to build a sustainable user and revenue growth engine. About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161