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The Effective Marketer
SEPTEMBER 11, 2013
The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.
The Effective Marketer
SEPTEMBER 11, 2013
The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal. Content Framework.
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The Effective Marketer
JANUARY 17, 2012
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. It’s important to get things in order.
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. Building bridges across silos and functions and between the company and the market.
The Effective Marketer
FEBRUARY 29, 2012
The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model. Educate and Train.
The Effective Marketer
FEBRUARY 9, 2012
can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language. Capture your target. Creates new landing pages easily.
The Effective Marketer
MARCH 22, 2012
Create demand while we sleep (build a “perpetual demand engine”). Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Create sufficient content (how can we possibly keep up with demand for content?).
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