Remove build help

Sales Engine

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Content is the new currency—and your invitation to the dance.

Sales Engine

Yes, it helps you build credibility. Yes, it helps establish you as a thought leader. It’s important however to provide content that people will thank you for—it has educated them on a certain topic, It’s helped them get promoted, it’s helped them form their thinking. Content is how you build credibility.

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What is good content?

Sales Engine

Yes, but how does that help me get leads for sales? What business problem does your product or service help them solve? You should have resources at the ready to help them at each stage of this process. Build content around your expertise, and you won’t have to rely on these editorial crutches.

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We know you don’t want to talk to sales people, so don’t.

Sales Engine

All of your web traffic increases are great, but if we can’t lead the qualified prospects to some sort of conversion asset to help lead them through their own buyer’s journey, it’s just branding and awareness—and that’s not enough for feeding today’s outside sales person with qualified leads. Make no mistake—the webinar is a sales pitch.

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The fastest route to success requires lateral thinking.

Sales Engine

AMEX has developed the media property called OpenForum which is a CEO Boot Camp designed to help women business owners. This site is a collection of articles, videos, and guides to help women entrepreneurs succeed in their business. It’s a continuous process of finding, engaging, and building an audience that you can later monetize.

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Features, Functions, and Benefits Are for Closers

Sales Engine

Note that the concept of building relationships has not changed whatsoever—the only changes are in how to go about the execution of thought-leadership and trust. You have to build an engaged audience over time, person-by-person. This takes time. Sorry, but it does.

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Budgeting for Content—How Much Do You Need?

Sales Engine

This simple shift in mindset is really profound because it’s going to make you think like a publisher , where you build an engaged audience that keeps coming back to you for more because you’re providing tremendous value, keeping it interesting, entertaining them through storytelling, and providing them with an experience they won’t forget.

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From Branding to Demand Generation

Sales Engine

Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world. We’re still trying to figure it out,” said Traxler. “We