Onalytica B2B

SEPTEMBER 6, 2017

This week, we try and help you start creating your own influencer marketing strategy. Influencer relations – organically building long term relationships with a variety of different influencers (brand advocates, micro-influencers, mid-range influencers). Political lobbying – convincing influencers to help change policy.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

SEPTEMBER 7, 2018

Bio: CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦ Building strategy and executing plans from Small Businesses to stand out from the crowed through Digital Marketing, Social Media Marketing and other marketing channels. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

OCTOBER 30, 2018

Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs). YOU HAVE SPOKEN ABOUT THE IMPORTANCE FOR B2SMB BRANDS TO BUILD AN AUDIENCE.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Large network on LinkedIn and always know someone who knows someone else who can help. Read on to learn how. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. This guide is both definitive and practical (yes you guessed it- hence the name). ” Lee Odden , CEO, Top Rank Marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 12, 2018

The concept of putting employees in the limelight and humanizing the brand to build trust and transparency is equally necessary and applicable in the context of B2C, B2B, Charities and Membership Associations. Creating industry standard, best practice guides that will help their prospects and clients, while also acting as a lead capture.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Show that you understand them as an influencer and want to help them become more influential. 2) Keep the conversation going.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

NOVEMBER 17, 2016

The hurdle some brands cannot quite see beyond is that it can often take slightly longer to reap the rewards from influencer marketing- but as the saying goes, Rome wasn’t build in a day ; but when it was finished, we were left with one of the most beautiful cities in the world. EMPLOYEE ADVOCACY.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. The best way to achieve popularity is to know who the most influential people are in your field and build genuine relationships with them. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

AUGUST 30, 2017

Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. Building relationships is a means to an end and you have to understand what your long term objectives are to ensure your influencer partnerships are delivering value to your business. 4) Build Relationships.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MAY 3, 2018

On one side of the argument, it’s a numbers game in which you want to be tracking and engaging with enough influencers so that you get results, but in the same breath, it’s a matter of quality over quantity as engaging with too many influencers can leave you stripped for time and negatively impact relationship building.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

DECEMBER 7, 2017

There are various great articles already out there helping brands get prepared, including predictions for next year such as this one on Forbes, as well as advice pieces on how to budget for influencer marketing in 2018 such as this one on smart insights. And now, as we enter the final days of 2017, is a perfect time to get prepared.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 21, 2017

She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

MAY 10, 2017

Help them increase their influence first. If it seems from their perspective that you recognise their work and believe that they deserve more credit and influencer status within the industry, and that you want to help them with this, they’ll be appreciative. Need help discovering your influencers? GET IN TOUCH HERE!

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

MARCH 23, 2017

This is where technology comes in to help the communications practitioner scale out their influencer outreach without committing onerous time and resource to their outreach. Traditional broadcasting through the media is not as effective as it once was. Why every department should be doing influencer marketing.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Onalytica B2B

FEBRUARY 20, 2017

But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in. So, your influencers will not only amplify your voice, they’ll help give that voice more credibility. That’s where sophisticated technology can really help uncover the bona fide influencers.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Are there awareness months or awareness days that you could build up to and create a legacy from?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

NOVEMBER 14, 2017

In the early 2000’s, I saw the still very wide open opportunity to focus in on helping clients understand how to reach the women’s market. My thinking behind that is that helping humans find solidarity or common ground in music discover and appreciation can be the foundation from which we then tackle issues like climate change.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

NOVEMBER 7, 2017

I truly saw massive potential when I eventually started building my personal brand presence on Social Media. As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make the big leap and launch my own business , doing what I love — with the freedom to help others along the way…. The rest is history!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

NOVEMBER 22, 2017

Ask them if they’re interested in building their professional brand online and set their expectation up front. Tip #4 – Build A Social Habit. Building a habit takes repetition and perseverance. Instead, focus on 1-2 leaders that are interesting and willing to experiment. Check their LinkedIn profile. Are they well connected?

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

NOVEMBER 10, 2016

WHAT BRANDS CAN DO: Have a long term outlook; build genuine, organic relationships with the influencers relevant to your brand. If you’re looking to engage with influencers as a means to reach Millennials, but you need help on identifying or building relationships with influencers, why not try a free trial of our tool here ?

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

SEPTEMBER 14, 2017

As a kid in the Boston suburbs, my ability to build an audience was limited. I love helping other people up their marketing game. Tech is awesome – and I love how AI is increasingly helping marketers refine their programs. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). Or technology?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

MAY 25, 2018

After more than 10 years in this field I can tell how we, as society, have evolved and matured in the use of data to help companies to extract business value from it but also how in the public sector these technologies have a major impact for the wellbeing of citizens. WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

JANUARY 30, 2018

The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. A longer term focus on building genuine relationships and alliances with influencers, rather than a short term focus on campaigns will reduce the need to identify influencers with high follower numbers for quick wins.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

DECEMBER 13, 2017

Training on best practices and employee advocacy – helping businesses of all sizes to properly optimize all that Facebook, Messenger and Instagram can do for their company’s growth. Their global success is amazing and I love how even their Facebook video ads strive to teach and help. I’m honored to call him a friend.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 11, 2016

Last in this series was a panel discussion called The Opportunity: Refugee-Tech , all about how FinTech can help the greatest humanitarian crisis of our generation. Followed by some closing remarks from Alastair Lukies CBE , Chairman, Innovate Finance.

Conference 100

Conference Class Impressions Social Media 100

Onalytica B2B

JULY 17, 2018

I quickly became the Power BI person on the support side and was able to build relationships on the product team. One thing I love about those activities is it helps to push you to understand the scenarios. Whether in the expo halls, technology clinics I may be helping with, or just randomly in the hallway.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

MAY 25, 2018

After more than 10 years in this field I can tell how we, as society, have evolved and matured in the use of data to help companies to extract business value from it but also how in the public sector these technologies have a major impact for the wellbeing of citizens. WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 6, 2016

These employees will become brand ambassadors and will also link to influential subject matter experts, helping to deliver and amplify your messages to the right people. These tier 2 influencers are helpful in discovering rich sub communities and can allow rapid scaling of influencer marketing campaigns. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

SEPTEMBER 3, 2015

FASTWEB Help. Tiscali Help Desk. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. We also build some very cool software to manage all of these influencers. Communications. Alcatel_Lucent. Alcatel-Lucent. ETNOAssociation. ETNOAssociation. FierceWireless. FASTWEBHelp.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

JULY 19, 2018

Twitter’s own words on this mission: “As part of our ongoing and global effort to build trust and encourage healthy conversation on Twitter, every part of the service matters. President of Ceracoat’s Help for Children Foundation. Wrestler, Philantropist. Ashutosh Garg. gargashutosh. Author of 5 best-selling books.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 18, 2015

At Onalytica we have been building these influencer lists for over two years and we love to see the community embrace our analyses. The CDC (Centers for Disease Control and Prevention) has even indicated that digital health tools can help prevent diabetes. We also build some very cool software to manage all of these influencers.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

MAY 26, 2016

Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” Our job in technology is to make edtech easy to use and supportive of building great education.”

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

MARCH 23, 2016

Beauty bloggers often help drive online trends, from achieving the perfect Kim Kardashian-esque contour – the 2015 beauty industry buzzword – to strobing (highlighting) which is taking the online beauty community by storm. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

APRIL 19, 2018

It’s a way to engage with your influences, get on their radar and build a relationship, while optimising your content marketing. A great example comes from Cherwell, a leading IT Service Management company (ITSM), dedicated to helping their customers use intuitive technology that enables better, faster, yet more affordable innovation.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 15, 2015

We’re here to help! At Onalytica we love building these lists and want to provide great insights for digital communities. We also build some very cool software to manage all of these influencers. The most important part of content is to actually get people to read it. Meagen Eisenberg.

Twitter 100

Twitter B2B Marketing PageRank B2B 100