Lattice

OCTOBER 5, 2017

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations.

Class 140

Class Conference Organization Ad Building 140

Lattice

OCTOBER 23, 2015

Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue. How is it helping them? The fact is the best marketers in the world are building predictive marketing organizations. What are their hopes for the area?

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Using the richness of Lattice’s data cloud, she and her team have build better models that help increase average response rates and average order value. Customer success is the hallmark of a great company.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

MAY 2, 2016

Marketers are trying to better understand ABM processes and tactics, and are using conferences as a way to learn best practices and get introductions to technology companies to help them get started. Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Once that is all in place, marketers can then focus on building advocates within their active customer bases. 5 Ideas to Build Success with Account-based Marketing. And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

APRIL 22, 2016

The goal of the alliance will be to help companies make sense of ABM, assist them in building a winning strategy and deploy the technologies needed to scale their ABM beyond the top 50 accounts, to the top 5,000 accounts in your database.

Account Based Marketing 100

Account Based Marketing ABM DemandBase Marketing Budget 100