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Is the quality of your data hindering your ABM success?

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It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Intent data helps determine which of your prospects are in-market and which are latent. Build an effective ABM strategy.

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Email Marketing vs. Marketing Automation

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Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. There is a learning curve, but you can start simply and build sophistication as you learn to effectively leverage the tools.

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How to Use Short Captivating Videos to Boost Sales

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For example, if you are selling building materials, you can educate your audience on how to detect high-quality or low-quality building materials. This video will be helpful for prospects who are considering buying building materials. So you can get them to love and become loyal to your brand.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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In a psychological study , people who received a note of thanks after performing a favor were more likely to volunteer to help the same person again then those who received a neutral note of reply. First, they help you understand what your team or products is nailing and where you’re falling short.