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Crimson Marketing

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand. Podcasts Product Marketing'

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Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. That’s where marketing technologists are particularly helpful as an integral part of the team. Three fundamental and overlooked building blocks of #martech: vetting, procurement, and governance Click To Tweet.

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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

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Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

He also shares a few common use cases, including one unexpected case that can help marketers evaluate the efficacy of their individual campaigns. . As CRO at Infer, Jim brings his core passion and skills for company building, growth, and sales success to all of the company’s go-to-market initiatives.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

Here are 7 reasons to help marketers understand why your CEO will say Yes to choosing marketing software: 1. Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”

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Act Like a Local: How to Sell in Emerging Markets

Crimson Marketing

Build talent for the long term. Overinvest in the right partners – and help the local teams determine who the right partners are. Based on that local knowledge, you can build the right partner programs. Build talent for the long term – and give them a reason to stay. Get on the ground. Overinvest in the right partners.

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Mastering Content Marketing In 11 Easy Steps

Crimson Marketing

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Build a community. It’s a community that you help to create. Calls to action help your buyers move through the sales funnel. Create a content calendar to help you stay on track. ” 4.