B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 15, 2011

Though its four-page guidance for journalists helps ( PDF ), there are doubtless plenty of kinks still to work out. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. As with every new feature Facebook introduces, this one is sure to spawn plenty of confusion.

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B2B Memes

DECEMBER 5, 2011

The strategy, they hope, will “increase the value of print books and build a healthy, diverse marketplace that includes brick-and-mortar bookstores and is not dominated by Amazon and e-books.”. As a lover of bookstores, I’m happy for anything that might help preserve them. But as a reader and writer, I’m quite indifferent.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

JANUARY 31, 2012

Once you accept that you won’t make much money, you’re free to enjoy all the other rewards of self-publishing—the satisfaction of building something substantial of your own, the technical knowledge you gain, the benefit to your brand, the value you share with your readers, and much more. It’s really not that hard.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

OCTOBER 8, 2010

Although not essential, a brilliant way to build your brand is to write and publish a book. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well. Be an author. If that sounds daunting, it shouldn’t. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 10, 2010

Building a page devoted to those disclosures helps ensure visibility. But in practice, how important are such statements to building a reader’s trust? To me, at least, it’s an appealing theory. The answer, I think, depends very much on the writer’s ethical circumstances.

Ethics 100

Ethics Personalization Transparency Blogger 100