B2B Marketing Traction

APRIL 23, 2015

Use a utility that builds a mobile version of your site. Do you need help updating your website to be mobile-friendly? We’ve created, updated or analyzed hundreds of website since 1998 to help our clients get better marketing results. Some reviews of these utilities exist online, and I almost provide a link to one.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Build keyword intelligence for Search Engine Optimization (SEO). Is your industry new and fragmented?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 30, 2014

It’s about building relationships that extend through the entire organization, from marketing to sales to customers service and product development. If you need help in implementing digital marketing including social media and content marketing, contact New Incite today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

FEBRUARY 6, 2015

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. If you don’t have a CRM system that you use now, and you understand the benefits of building your LinkedIn presence, using LinkedIn’s contact information features might be a good idea.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 5, 2016

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. Do we need to generate new leads, create awareness, better support existing customers, build a user community? Here diagrams embedded in the documents help tremendously.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 4, 2013

No matter what you do, you must be strategic and have a plan to build and maintain a strong brand online. If you need help integrating better online marketing with your traditional marketing campaigns, contact New Incite today. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 22, 2013

If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today. We provide consulting, strategic analysis and planning, and marketing implementation or execution to get results for our clients.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 15, 2011

If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Learn from the results and build on your successes. This give you clues as to what media visitors to your site prefer and what topics are most popular. What media do they like the most?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

MAY 3, 2011

You build suspense and get the right people’s attention from your social media “platform” before you launch. It’ll make your launch that much more effective and help you reduce time-to-revenue for your business. Photo from Flickr, Some rights reserved by NASA’s Marshall Space Flight Center.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JUNE 15, 2011

If your sales team not only participates but is able to dominate these conversations on LinkedIn, you can build your brand and stand out as an industry leader. Make sure your company profile and your employees profiles are complete and accurate with keywords and phrases and as much helpful description as possible.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. If you need help focusing your marketing on results, contact New Incite today. Results in the way of leads, revenue, brand awareness?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

DECEMBER 30, 2013

Create and build your brand story online. Do you need help with your product or service launch? First, you need to connect with the right people and understand your audience. Who will buy your product or service? Who will influence the buyers of your product? What do they like; how do they behave?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

FEBRUARY 21, 2013

If you’d like assistance building a strong, optimized LinkedIn profile that will help you get found and known, contact New Incite today. How many LinkedIn recommendations do you think are ideal? The more the merrier? Quality over quantity? Please comment below.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Keep creating valuable and helpful content and messages. I’m on my Friday morning marketing soapbox to say that this is not only creepy, it’s sad, and it can happen to you!

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 1, 2013

Inventors always think, “Build it and they will come.” If you need help analyzing your market opportunities and buyers for product launch success, contact New Incite today. The earlier preliminary marketing activities get started, the more impact and success the launch will have. Too few industry connections.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MAY 19, 2015

Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. The company reduced its quantity of content to focus on quality, which helped them get better search performance results and focus more strategically on optimizing and leveraging each piece of content.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 28, 2012

At the least, your presence on Facebook can help you build your brand and create awareness of your company. Convert prospects to customers? You can do all of these on Facebook. Create Awareness on Facebook: 1-2 hours set-up, 5-15 minutes a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

FEBRUARY 17, 2015

Note: if the plan is for the client to do content updates and basic page changes, the template should be intuitive and/or the web developer should build in training for the client on how to use the template. Key people: the client with help from the project manager. If you need help with your website, please contact New Incite today.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. People buy from people they know, like and trust.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 18, 2015

I’ve seen some blog posts about how to post product information on Instagram with a general link to your website will help viewers find you, but I think that’s spam. So, it takes more time to post on Instagram, and it takes time to build a following.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 26, 2015

I think that building subdomains or subdirectories makes much more sense, and then directing visitors to the appropriate pages by country or language when they land on your website makes more sense. Do you need help with export marketing or your online presence, so you can get found internationally? In general, I disagree.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

MAY 21, 2014

If your product or service isn’t new, case studies and success stories can help your audience understand why you’re different and get a vision of what results they may get as your customer or client. Consistency will keep them engaged, build brand awareness, and – if done right – help convert them to buyers.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them. Fact- and data-driven marketing helps provide a solution to merchant John Wanamaker’s comment, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100