Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Marketing Insider Group

FEBRUARY 27, 2024

The average person sees about 5,000 ads daily, equating to more than 1.8 Launching an Impactful Marketing Campaign When executed strategically, marketing campaigns are vital in building brand identity, engaging audiences, and achieving business objectives. million per year.[1]

Planning 252

Planning Campaigns Advertising Agencies Paid Search Agency 252

Hubspot

OCTOBER 16, 2019

According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." With PR and marketing collaborating on strategic messaging, you'll build your reputation and drive more sales. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Convert

JUNE 28, 2021

And may just have been the most well-executed example of guerilla marketing we’ve ever seen. They want to start building lists. In fact, you can personally call me up and demand damages if Human to Human marketing goes out of style. Build a plan of action based on how well you know your friends. That move was edgy.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Sword and the Script | B2B

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. There’s no point in building a reputation if the startup is facing an existential threat.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Technique #1.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Buzz Marketing for Technology

JULY 22, 2008

Personal Knowledge Management. Personal Productivity. Activism: What Else You Can Do Personally. Building a Community-Based Society. Personal Knowledge Management. Personal Productivity Improvement & GTD. Guerilla News Network. personal stories,experiences,lessons learned. No Noble Savage.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. It describes human intellectual activity, and the reasons we partake of it.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Personal KM. Personal Productivity. Guerilla News Network. personal stories, experiences, lessons learned. foundation articles: posts that writers can build on, on their own blogs. The Only Life We Know. Save the World Reading List. The End of Philosophy. No Noble Savage. Too Far Ahead. Theory of Knowledge.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Valasys

NOVEMBER 28, 2023

Influencer Marketing: Leveraging Personalities Businesses are using the power of captivating individuals to promote their goods and services in the era of social media influencers. Events provide consumers a chance to interact directly, giving companies an opportunity to build relationships that go beyond online.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Marketing Insider Group

DECEMBER 15, 2014

And they asked me to run marketing like a marketing person would. I asked for a fraction of that cost to build our thought leadership content hub. Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. My first boss there wanted me to cold call to drive leads. 101+ Blog Post Ideas.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Hubspot

MARCH 20, 2017

Indoor Guerilla Marketing. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. Breaking up is hard to do in person, let alone when it's publicly played out online.

Guerilla Marketing 101

Guerilla Marketing Examples Brand Identity Branding 101

Single Grain

AUGUST 15, 2023

marketing agency that can amplify your revenue with personalized blockchain marketing strategies. Single Grain founder Eric Siu and team created and launched his own NFT project with the mission to build the next generation of entrepreneurs, so they have specific, hands-on experience. It is an award-winning Web 3.0

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

When you work with NFT and crypto marketing experts, you receive professional guidance to build a passionate community around your crypto products. marketing agency that can amplify your revenue with personalized blockchain marketing strategies. Community building and management. Community building. Digital strategy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

SnapApp

JANUARY 23, 2018

Just enough dollars to send a marketing person (me!) In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. This time we were building out account-based marketing (ABM) efforts, and were looking for ways to create interesting, unique content for topic accounts. . How did it perform?

Campaigns 63

Campaigns Account Based Marketing Guerilla Marketing Peer-to-peer 63

Circle Studio

OCTOBER 12, 2017

It coordinates personalized marketing and sales efforts targeted at specific, named accounts. Application programming interface (API) – A set of rules, routines, protocols, and tools for building application software. Word of mouth – Words exchanged from person to person around a product, service, or brand.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Buzz Marketing for Technology

JUNE 27, 2008

This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM). MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Hubspot

JULY 17, 2012

There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Outgrow

APRIL 27, 2022

The importance of building a collective understanding of your company. From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. Finding your industry niche and maneuvering through a crisis. About our host: .

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Hubspot

APRIL 5, 2017

Viral Best Practice: Launch Outside Your Target Market to Build Buzz. The next time you launch a campaign, try thinking about where you might launch outside of your target market to build buzz. Chubbies' team spent that time building up inventory and marketing to their target audience: fraternities. Image Credit: NPR.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Ambal's Amusings

DECEMBER 31, 2009

A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. The axiom "Build it and they will come" has been changed to "Provide compelling content and they will come" You probably have already heard all the buzz about Content Marketing and are wondering.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Biznology

DECEMBER 17, 2013

And, if your real-life brand looks like crap online, it might look like crap on the site of your building, your stationery, and your business cards as well, then it’s time to do a complete branding makeover. You are the person—you—who is the difference between a $200, $2,000, $20,000, $200,000, or $2,000,000 engagement.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Customer Experience Matrix

DECEMBER 19, 2016

Let’s call it “personal reality”. So let's pivot from discussing ever-greater personalization (the ultimate endpoint of which is personal reality) to discussing the role of computers in it all. To start once more with the obvious, personal reality takes a lot of computer power. Those are easy to imagine.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120