B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. Being an expert in your field is a requirement for a robust personal brand, but not the only one. Related posts: Keep an Eye on Google Wave. Personal vs. Corporate: Six New-Media Principles, No.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

SEPTEMBER 26, 2012

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

This was a topic raised in last week’s episode of This Week in Google. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. In practice, this means two things for publishers.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No What Would Google Do? , Future of news: Insider Dave Morgan touts new media.

Social Media 100

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B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. And even if it doesn’t make a Facebook aficionado out of me, it could make the network much more useful professionally to many other journalists who already use it for personal reasons.

Facebook 100

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B2B Memes

DECEMBER 10, 2010

As she reports, each of them has included a personal ethics statement on an “about me” page. Building a page devoted to those disclosures helps ensure visibility. But in practice, how important are such statements to building a reader’s trust? As Swisher explains in her statement , she is married to a senior executive at Google.

Ethics 100

Ethics Personalization Transparency Blogger 100