Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

Youtube 113

Youtube Copyright Paid Search Agency Work Management 113

Navigate the Channel

JULY 6, 2021

As a whole, most professional building contractors have trouble trying to decide on the right digital marketing strategy. However, one of the most useful and often overlooked facets of lead generation is YouTube. The best YouTube strategy for professional contractors starts with having a plan to create content consistently.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools. Translation?

Youtube 104

Youtube Tools Social Media Keywords 104

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

Copywriting 98

Copywriting Youtube Tips Allocation 98

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you want to generate a pipeline, you need leads. Reach YouTube viewers . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 90

Youtube Guidelines Ideal Customer Profiles Profiling 90

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Martech

APRIL 18, 2024

For a more in-depth approach to building an AI strategy, check out my article, “ Decoding generative AI: How to build a basic genAI strategy for your marketing organization.” This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Learn more : OpenAI pricing 2.

Marketing AI 61

Marketing AI Paid Search Agency Generation Enterprise Management 61

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Instead, users need to hit a “generate” most of the time (see screenshot below). Generative AI results are much more expensive than classic web results.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Hubspot

APRIL 16, 2019

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. 2019 YouTube Demographics. YouTube Age Demographics.

Demographics 97

Demographics Youtube Buyer Personas Internet Marketing 97

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? Is Guest Posting Part Of Demand Or Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product. Collecting emails is a form of lead generation. And generating leads helps you build an email list of the most engaged customers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

MAY 16, 2023

So put down the pitchfork and start building your thought leadership , and together, we can overcome the “AI is taking over Marketing” epidemic! Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? Image Source: Giphy What is this, the zombie apocalypse?

SEO 251

SEO Lead Ranking Content Thought Leadership 251

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Martech

SEPTEMBER 11, 2023

”’ moments — some of them anxiety-producing — have been incited by the power of generative AI and its ability to mimic human interactions, create human likenesses, and quite frankly demonstrate the presence of a sort of collective humanity. Generative AI is a specific type of AI tool that creates or generates stuff.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. Why is Generation X Important?

Generation 95

Generation Brand Identity Branding Ethics 95

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Martech

SEPTEMBER 30, 2022

Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. To reach this generation, businesses need to be more creative and authentic in their marketing. Steps to build a disruptive marketing campaign. It can help you build trust, differentiate your brand, and make a lasting impression.

Marketing AI 127

Marketing AI Campaigns Ad Building Paid Search Agency 127

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98