Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. No one knows for sure whether these predictions are correct.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. Hardly seems fair, right? 27% say it’s getting overwhelming.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. Many use the SMART method, and that’s always a helpful concept. That’s never an easy obstacle, but we can help!

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. And building a trusted data foundation is the first step in executing on that vision.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Zoominfo

FEBRUARY 16, 2021

The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Redefined our customer journey to include specific milestones and clear hand-offs to remove friction from the customer experience and help them recognize value at regular intervals.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

ANNUITAS

NOVEMBER 15, 2021

But sellers have been challenged to build trust through relationships. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. These reps are building relationships, but they don’t typically rely on body language, atmosphere, peer pressure, or camaraderie.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. With all these different virtual experiences, and many more on the horizon, the association with Facebook might not help an early adopter brand. These are the companies that people today expect [to be involved in the Metaverse].

Gartner 135

Gartner Paid Search Agency Opinions Internet Marketing 135

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 99

Marketing AI Digital Asset Management Enterprise Management Gartner 99

Webbiquity

DECEMBER 31, 2020

Event marketing typically consumes a significant share of B2B marketing budgets, as it generates leads and builds connections. It also helps to build trust and makes your business appear more professional. Don’t buy through “review sites” and give your money to Gartner. Point of Sale Promotions.

Promotion 254

Promotion POS Business Paid Search Agency 254

Vision Edge Marketing

APRIL 20, 2021

We are often asked for how to identify and pursue a new market and build a segmentation model. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. When we tackle segmentation , we take a data-informed approach, which our customers find very helpful.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Content4Demand

AUGUST 24, 2022

Digital marketing content continues to win viewers, and buyer enablement content offers a shortcut to helping those viewers make better—and faster—buying decisions. Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Martech

NOVEMBER 4, 2021

She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience. ” Building agility and adaptiveness means content teams should know how much they’re getting back for their content efforts. Image: Gartner and Aprimo.

ROI 143

ROI Content Marketing Planning Gartner 143

Lead Forensics

APRIL 16, 2024

Craft Personalized Outreach with AI-Powered Insights (5x More Likely to Convert) Understanding your leads’ needs and preferences is crucial for building rapport and securing meetings. Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. In your inbox.

Paid Search Agency 95

Paid Search Agency Ad Building Advertising Agencies Planning 95

Webbiquity

APRIL 11, 2019

per Gartner. ” The conversational AI software recognizes and records the following: Utterance: Building a conversation on a topic. Using conversational AI software can help enterprises answer the million-dollar question: can conversational AI improve customer experience? How does it work? Intent: Career opportunity.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4 What to do?

Paid Search Agency 93

Paid Search Agency Advertising Channels Gartner Amazon 93

Zoominfo

JANUARY 23, 2021

Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. As new products roll out, sales account managers can offer product upgrades to help their customers reach business goals. While both focus on selling, the ‘roles’ are different.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Salesforce Marketing Cloud

MARCH 4, 2024

Most importantly, keep data quality and availability front and center as you build a strategy in tandem with AI. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Build trust in AI Building trust is a must in AI. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Billboard the chapter titles in a table of contents. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. However, this is a very different — and for many, uncomfortable — way of thinking.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Top Rank Marketing

FEBRUARY 12, 2024

Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Zoominfo

AUGUST 24, 2022

Modern sales and marketing teams need various tools to help them do their jobs. Centrally managing multiple data sources — both first- and third-party — is necessary to build a results-driven GTM strategy. According to Gartner , companies estimate they lose on average about $13 million per year because of bad data.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

SalesIntel

DECEMBER 13, 2021

77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Times More Likely to Make a B2B Purchase With Better Information (Gartner). The B2B Buying Process Is Less Linear Today (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. I’m here to help.

CMO 57

CMO Enterprise Management Planning Work Management 57

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Dig deeper: What does the future hold for genAI? Insider ’s Sirius AI is a generative AI solution for customer experience.

Paid Search Agency 111

Paid Search Agency Domain Gartner Barriers 111

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% Building brand awareness and establishing trust in the early stages of the buyer’s journey is a priority for businesses. Quality content provides value, which builds lasting ties to your target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. The market research you’ve performed will also help you develop new goals and navigate old ones.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Convince & Convert

DECEMBER 6, 2023

Image via Sprout Social It’s a solid reason for businesses big and small to use social media management tools that can help you track and manage customer messages better. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. This makes it easier to address the issues.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Oktopost

DECEMBER 20, 2023

AI can simply empower you with extra help to reach your sales quota. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75