Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? It all starts with building the first two ‘Rs’ - Reputation and Relationships. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. A personalized account-based marketing strategy is laser-focused and optimizes the holistic web experiences of the target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Marketing Insider Group

NOVEMBER 21, 2022

Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future. Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. 9 Biggest Event Trends Happening Now. How can you make your in-person event worthwhile?

Trends 285

Trends Marketing AI Co-Registration Conference 285

Salesforce Marketing Cloud

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. We practice inclusive marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

Tips 307

Tips Co-Registration Microsite Pricing 307

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. About half of content marketers are already using in-person events in their campaigns.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Welcome new hires aboard : Make new employees feel like a part of the team by welcoming them with a personal video message.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. It also helps to build trust and makes your business appear more professional.

Promotion 254

Promotion POS Business Paid Search Agency 254

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Martech

FEBRUARY 16, 2022

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. Building different experiences. A personalized customer engagement approach. It’s a virtuous cycle.”.

Advertising Channels 88

Advertising Channels Personalization Multi-Channel Paid Search Agency 88

FMG Suite

JUNE 7, 2021

We know that being a trusted financial advisor is all about building strong relationships, but do we do enough to show genuine appreciation for our clients? You may think your digital marketing campaigns, modern website , and birthday cards are enough — but if you want more loyalty, you have to show more gratitude.

Personalization 52

Personalization Class Communities Advertising Mediums 52

Webbiquity

JANUARY 22, 2021

For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations. When it comes to marketing, you must ensure you can articulate and rely on what makes you different from other companies.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Here are six more keys to making influencer marketing work.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

SEPTEMBER 17, 2019

WorkOutLoud (software for building customer communities). These create the “personality” for the startup, so it’s really important to do this well. Lots of interesting ideas fail because, though they may be technologically fascinating, they don’t solve a real problem, in a reasonable way, for a real person.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

JULY 27, 2018

In fact, free giveaways can be a waste of money if they are generic and lack personality, because no one will remember which booth or vendor they got it from. This will help establish the brand personality while also helping the visitor to remember it later on. The trick is to not have these promotions just for the sake of it.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Webbiquity

SEPTEMBER 12, 2023

Among the high-level findings: Overall, most marketers and event organizations are planning roughly a 50/50 split for in-person events and virtual/hybrid gatherings (though hybrid is a very small share) in the coming year. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

SEPTEMBER 2, 2015

And while I know this may have conjured up not-so-fond memories of your fifth grade presentation on Benjamin Franklin, the one where you could barely remember your own name let alone the presentation itself, you may be surprised to find there are many benefits to using speaking gigs to build your brand authority. Make your name memorable.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Here’s how: 1.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 254

Event Marketing Conference Trends Planning 254

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. If you have an engagement at the event that feeds your leads directly into your marketing automation system, can you follow-up immediately. Events are like earthquakes….

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Navigate the Channel

AUGUST 10, 2017

Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. After the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. How to Build Brand Authority with Content Marketing?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Customer Experience Matrix

DECEMBER 13, 2020

That will become more important as privacy regulations become more effective at shutting off the flow of third-party personal data. events have changed forever. Yes, in-person events will return and many of us will welcome them with new appreciation for what we’ve missed. remote work is here to stay.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Biznology

MAY 1, 2019

This was the start of building trust in teams in my classroom. The last project based team I formed was last fall with a small but mighty team that put together an event for 200 people. The last project based team I formed was last fall with a small but mighty team that put together an event for 200 people.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Webbiquity

AUGUST 18, 2020

Cutting edge tools are often newer and though they have an established market presence, they have fewer than 25 total user reviews across the rating sites, and so can’t be scored validly. Attendees can move in and out of rooms just like an in-person event. Events can be free or you can sell tickets.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Telephone marketing to other market participants if their implied consent can be presumed. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Salesforce Marketing Cloud

JUNE 21, 2022

We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52