B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. It might not be practical to personally review products, but it was an absolute obligation to remove any promotional overtones and stick to the facts in the release, even in supplier quotes. innovative.

Ethics 100

Ethics PR Press Fulfillment 100

B2B Memes

DECEMBER 10, 2010

In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Gahran recommends this approach to others.

Ethics 100

Ethics Personalization Transparency Blogger 100