Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 91

Work Management Marketing Management Differentiation Education 91

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

Education 59

Education Trends Ethics Barriers 59

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources.

Social Media 117

Social Media Training Course Resources 117

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Marketers have spent most of the last year scrambling.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Fulfillment Newsletter Communities 98

Engagio

JUNE 9, 2020

I’ve been thinking a lot about how I, as a privileged white CEO, can personally help with the Black Lives Matter movement, as well as how a startup like Engagio can make a difference. Needless to say, they’re welcome to expense any books that will help with their education. Higher Education ?The Podcasts: ?Ear The Stoop

Education 111

Education Lead Ranking Act-On Paid Search Agency 111

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Where to Learn Google Analytics. Google Analytics Academy.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Salesforce Marketing Cloud

MAY 30, 2023

Dear Salesblazer: What are the best sales certifications and training to help me advance my career and stand out from the crowd? The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Have a question? Ask it here.

Education 52

Education Training Communities Cold Calling 52

Marketing Insider Group

JANUARY 3, 2023

But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy….

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Hubspot

APRIL 21, 2020

Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. Here are five benefits related to offering free educational content to show you why that's the case. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This makes your customer acquisition more efficient and helps boost overall marketing performance. This dual approach ensures that resources are allocated efficiently.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. How to build a portfolio. Go there with the writers when it comes to building confidence and eliminating fear, so they make it in this industry.”.

Education 92

Education Ad Building Top of Funnel Class 92

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 88

Resources Resource Management Work Management Budget Programs 88

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Prioritize Educational Content. Designate a Team. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

ClearVoice

JANUARY 13, 2022

With these undeniable statistics, many companies stepped up to provide access and equity to help minority entrepreneurs stay afloat in 2020 and continue to maintain their commitments in 2022. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year.

Resources 52

Resources Business Allocation Paid Search Agency 52

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. Traditional marketing starts with the product.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Act-On

NOVEMBER 15, 2023

But if your internal resources aren’t as robust, you might need to spend more time — and money — in this area. Also, select a partner with training and resources to quickly get your team up to speed on content marketing automation. Creating these strategies and process improvements take time, energy, and resources.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Marketing Insider Group

MAY 16, 2023

So put down the pitchfork and start building your thought leadership , and together, we can overcome the “AI is taking over Marketing” epidemic! Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Pick Your Poison Is AI taking over SEO?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Content Standard

NOVEMBER 19, 2018

That said, the Internet has also made it significantly easier for marketers to engage people at every stage of their customer life cycle, improving the way marketers boost trust and build brand loyalty. The awareness stage should be used for brand building and nurturing. Tell Your Story. Consideration. Image attribution: Brooke Cagle.

Ad Building 79

Ad Building Forrester Content Storytelling 79

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. You don’t need a lot.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Business Alignment Heuristics for ERG Success.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Vidyard

MAY 15, 2018

I want to share what’s been working for me and my team over the last little while in the hopes that it will help you be more effective in your role and add more value to your buyers. Take on the role of an educator Consumers are curious. Provide resources and make yourself available for their questions, but don’t push it.

Education 99

Education B2B Cold Calling B2B Sales 99

Heinz Marketing

APRIL 19, 2024

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. Building Customer Relationships Good marketing doesn’t just grab a customer’s attention once. It should build relationships.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Inside, you’ll find everything you need to educate your team and get them excited about selling with video.

Training 74

Training Top of Funnel Resources Work Management 74

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Focus on building value for customers over driving sales. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336