Marketing Interactions

JANUARY 9, 2022

When content works together to build a sum of knowledge, each piece adds depth to, and expands, on the others. Build Customer Loyalty & Advocacy. Differentiate & Strengthen Your Brand. Building A Sum of Knowledge is About the Ideas. Deep dives into the what, why, who, and how for a problem-to-solution journey.

B2B Thought Leadership 62

B2B Thought Leadership B2B Thought Leadership Content 62

Marketing Interactions

OCTOBER 8, 2020

From creating brand awareness, positioning your products against competitors, and attracting your target audience to creating buying intent and building customer loyalty, lifetime value, and advocacy. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

SEPTEMBER 21, 2021

Put a stake in the ground and build on it. POV Builds Affinity…Or Not. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. And the report found that only 19% of buyers appreciate content that validates their current thinking. Read that again….

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

MARCH 7, 2022

Competitor Content: Just bear with me… If you have a competitor publishing great, relevant content that speaks to a reason you lost an opportunity, such as lack of differentiation, here’s your opportunity to show why you’re a better choice—without dissing the competition. For the customers you spotlight, it also builds loyalty and advocacy.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

OCTOBER 24, 2021

So here are some ideas about how to get the information you need from SMEs to either create content based on their knowledge and expertise, or to help them create bylined content that builds their personal brand along with your company’s. Unfortunately for most of us, the product our company sells is likely not the only one of its kind.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

MAY 23, 2018

Customer experience is the new battleground for differentiation and competitive advantage. Building a Business Case for B2B Content Operations. And content is the versatile weapon of choice. However, it’s no longer enough to create great, relevant content. Content shock—a condition coined by Mark Schaefer —is in full effect.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67