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The Point
NOVEMBER 15, 2022
Allowing for a degree of customization that depends on brand awareness, the type of audience, sales cycle, and other variables, here’s a basic approach to build on: First, split your list into two tiers: Tier 1 (high-potential, high-profile target accounts) and Tier 2 (everyone else). How Should I Market to Purchased Lists? Click To Tweet.
The Point
SEPTEMBER 25, 2018
Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. In the broader market, however, our agency’s experience tells a different story. He says (in summary): “It’s because their needs outgrow system capabilities.”. Customers need a plan.
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The Point
NOVEMBER 27, 2018
And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. DK) Oktopost is a B2B social media management platform that enables marketers to build, measure and execute a social media strategy that caters to the specific needs of B2B marketers.
The Point
DECEMBER 21, 2018
Apparently (and this was all news to me), when a product is heavily advertised or advertised in an innately expensive way, consumers believe either 1) the quality of the product must be high, or 2) the company advertising has already persuaded lots of people to buy its product, presumably to justify the investment.
The Point
OCTOBER 25, 2016
Listen, marketing technology is great, and in the right circumstances can make a big difference. By “good content” I mean information of value that speaks to your audience’s pain, problems, and challenges and not content that simply sings the praises of your product. It builds credibility and moves prospects along the sales cycle.
The Point
JUNE 18, 2013
DC) Today’s buyers are more educated on markets, products, and competitors than ever. As marketers, we segment our messages based on which message resonates with different prospects. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on.
The Point
SEPTEMBER 6, 2011
Next, Spear designed a custom lead nurturing workflow – a series of automated email communications to be triggered by different types of both inbound inquiries (Web registrations) and imported lists. Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team.
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