The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Understanding these different perspectives will help focus on types of content that not only help the buyer but assist the sales person as well.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Understanding these different perspectives will help focus on types of content that not only help the buyer but assist the sales person as well.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

FEBRUARY 29, 2012

Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. There is also a concerted effort to connect content development with all parts of the organization’s communication teams. Internal Resources.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function. The Integrator.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. Veredict : Great introduction to web analytics and good tips on different types of analyzes makes this presentation worth watching with a notepad to take notes.

Training 100

Training Planning Marketing Budget Creation Work Management 100