Marketing Craftmanship

JANUARY 8, 2021

In my experience, the sales team typically forgets to ask prospects how they’ve learned about the company or product. Build trust and partnership in small, meaningful ways. Or they find it impossible to demonstrate any role they play in achieving goals that are important to their CEO.

Work Management 264

Work Management Marketing Management Lead Ranking Lead Scoring 264

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

OCTOBER 9, 2016

Why confuse them more? · It’s easier to just keep trying different marketing tactics, to see what works. Step 1: Determine why customers should buy your product / service. Work backwards to build a marketing strategy. The Practical Ingredients. Step 1: Define what your marketing resources are. Bon appetit.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Marketing Craftmanship

APRIL 8, 2016

There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Investors care about what you do, how you do it, and even how you are different from other funds. Man Up” when things go sideways.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Marketing Craftmanship

OCTOBER 14, 2014

Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). No leap of faith required.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Marketing Craftmanship

MARCH 24, 2011

Wittreich explains the differences between extrinsic and intrinsic selling. Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The most noteworthy article on the subject of B2B selling was published in a 1966 Harvard Business Review article (#66213).

Work Management 100

Work Management Validation B2B Sales Marketing Management 100

Marketing Craftmanship

AUGUST 7, 2011

Negative posts are opportunities to showcase your company’s integrity and to build goodwill. If your defensive post is well-crafted (which means it’s not totally obvious that it was written by someone from your company), readers will conclude that the saboteur may not be correct, or at least that there is a difference of opinion.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100